$17.00 – $41.00
The first step in reducing frizzy hair when you want to maintain a smooth, sleek and shiny look. This vegan, plant-powered smoothing shampoo gently cleanses, moisturizes and softens hair improving hair manageability and preventing flyaways. The luxurious lathering shampoo utilizes a revolutionary dual-action technology to repel humidity and smooth the surface of every strand.
Anti-frizz, plant-powered technology:
• Plant polymer shield – An invisible polymer instantly cloaks hair strands and repels water, giving silicone-free protection. 99% naturally derived.*
• Botanical smoothing oil blend – Features Kalahari melon seed oil and Tamanu oil. Smooths and conditions cuticles for softness and shine.
All hair types: Fine, medium, thick.
All textures: Straight 1A, Wavy 2A-2C, Curly 3A-3C, Coily 4A-4C.
Safe for color-treated and chemically processed hair.
Aveda’s own pure-fume™ aroma with Australian Sandalwood, Bergamot, Palmarosa and other pure flower and plant essences.
95% naturally derived.* 100% Vegan. Cruelty free.
Formaldehyde and its donors
Sodium Lauryl Sulfate (SLS)
Sodium Laureth Sulfate (SLES)
*From plants, non-petroleum minerals or water, on average per ISO standards.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.